Woolly is passionate about designing comfortable and modern clothing and blankets that can keep up with your active lifestyle.
Now Offering Talls
We've introduced tall sizing to all of our products so more people can experience the Woolly Difference.
The Woolly Difference
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Premium Fabrics
Wool is the ultimate natural fiber, renowned for its warmth, breathability, and moisture-wicking properties. We brush our wool which means it will never be itchy. And our flannel is not your average flannel. It's blended with a small percentage of wool for extra softness and durability.
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Innovative Design
Our patterns are vintage-inspired with a modern flair. The cuts of our clothing are updated classics that fit you right and make you look great.
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Unmatched Details
We sweat over the details so you don't have to! Extra features like nylon on the inside of the collar on the wool shirts make them all the more comfortable. And blankets are finished with a whipstitched edge for a superior quality.
Featured Collections
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Sherpa-Backed Blankets
This best-selling blanket will be the one the family fights over! It's...
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Flannel Shirts - 5 oz
The softness of a flannel shirt in the perfect weight for year-round...
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Woolly Shirts
This versatile piece is part shirt, part jacket. A.k.a. a shirtjac. Wear...
Our Guiding Principle
Sometimes you just have to say, "Woolly On!"
-Mr. Woolly himself
Let customers speak for us
The Woolly Sherpa-backed blankets are our household’s favorite! Perfectly warm and cozy. Lint and hair brushes off easily. Spills spot clean well. A must have for chilly nights. We love ours and will purchase more for gifting.
I love my vintage plaid flannel I received for Christmas. It’s so warm and is the perfect addition to my wardrobe. I’m amazed at how soft the shirt is as well. Awesome job Team Woolly!
This might be the comfiest shirt I own. Just as comfy as my favorite hoodie but more fitted so it makes you look good.
My new favorite jacket. I love wearing this over a hoodie or sweatshirt. It looks and feels great and keeps you warm all day.
I’ve never owned a flannel more legendary. It’s durable, looks great, and keeps you warm!
Quality craftsmanship and comfort, definitely a blanket that will last for many of those cold winter evenings without a doubt one of the best kept secrets around fair price for a premium product. Love the vintage look !!
By far the most comfortable light weight flannel you will ever own . Warm yet light , true to fit size. Can’t wait to order more. Move over EB and LL
Perfect fit, outstanding quality!!
The best of the best!! The hand of the wool is so soft and comfortable to wear!! I will definitely buy again!!
Very nice and thick, the Sherpa side is wonderful, perfect for the winter. Can keep two people in warm and cozy. My granddaughters love it! Would definitely recommend it!
Dear Mr. Wooly Dry Goods,
I received my shirt for Christmas and have not taken it off...I have been looking for an overshirt which didn't have branded logo's overwhelming my overshirt...I have purchased Patagonia, Prana, Filson, Woolrich, North Face, and others in the past so I understand cost and value for better curated clothing...I was gifted a Wooly blanket and loved it so why wouldn't the overshirt match the blankets quality and warmth...well, it beat my expectations for warmth, sizing (I generally wear an XL and the XL fit extremely comfortable), quality of the stitching and buttons, length of the overshirt, plus the depth of color in this shirt is amazing, especially in the sunlight...I look forward to adding additional overshirts to my collection...
Keep up the good work Mr. Wooly Dry Goods,
Bob Petkus
I got my new Woolly Dry Goods shirt and absolutely love it. This is the best "warm weather" shirt I've ever owned - it has quickly become my daily favorite.
